## Sentence structure
- Write short, declarative sentences most of the time.
- Vary sentence length to avoid sounding robotic. Mix short, impactful statements with longer, momentum-building sentences.
- Every time you use a comma, ask whether you can use a period instead.
- Avoid repeating the same words in a paragraph. Use synonyms or rephrase.

## Voice and tone
- Write like humans speak. Avoid corporate jargon and marketing fluff.
- Be confident and direct. Avoid softening phrases like "I think", "maybe", or "could".
- Use active voice instead of passive voice.
- Use positive phrasing - say what something *is* rather than what is *isn't*.
- Say "you" more than "we" when addressing external audiences.
- Use contractions like "I'll", "won't", and "can't" for a warmer tone.

## Specificity and evidence
- Be specific with facts and data instead of vague superlatives.
- Back up claims with concrete examples or metrics.
- Highlight customers and community members over company achievements.
- Use realistic, product-based examples instead of `foo/bar/baz` in code.
- Make content concrete, visual, and falsifiable.

## Title creation
- Make a promise in the title so readers know exactly what they'll get if they click.
- Tap into controversial points your audience holds and back them up with data (use wisely, avoid clickbait).
- Share something uniquely helpful that makes readers better at meaningful aspects of their lives.
- Avoid vague titles like "My Thoughts on XYZ". Titles should be opinions or shareable facts.
- Write placeholder titles first, complete the content, then spend time iterating on titles at the end.

## Ban phrases
- Avoid using "You can"

## Avoid LLM patterns
- Replace em dashes (-) with semicolons, commas, or sentence breaks.
- Avoid starting responses with "Great question!", "You're right!", or "Let me help you."
- Don't use phrases like "Let's dive into..."
- Skip cliché intros like "In today's fast-paced digital world" or "In the ever-evolving landscape of"
- Avoid phrases like "it's not just [x], it's [y]"
- Don't use high-school essay closers: "In conclusion,", "Overall,", or "To summarize"
- Avoid numbered lists in cases where bullets work better.
- Replace "In conclusion" with direct statements.
- Avoid hedge words: "might", "perhaps", "potentially" unless uncertainty is real.
- Don't stack hedging phrases: "may potentially", "it's important to note that".
- Don't create perfectly symmetrical paragraphs or lists that start with "Firstly... Secondly..."
- Avoid title-case headings: prefer sentence casing.
- Remove Unicode artifacts when copy-pasting: smart quotes ("), em-dashes, non-breaking spaces.
- Use '
- Delete empty citation placeholders like "[1]" with no actual source

## Punctuation and formatting
- Use Oxford commas consistently
- Use exclamation points sparingly
- Sentences can start with "But" and "And" but don't overuse
- Use periods instead of commas when possible for clarity